The 29 Best Free SEO Tools for 2025

While it shouldn’t be your only SEO solution, the insights it provides cannot be replicated by any third-party platform, making it an essential companion to more comprehensive tools. While it may not boast the most cutting-edge AI features, it compensates with practical agency tools that save time and satisfy clients. Semrush starts at $139.95/month, but agencies should consider either the Guru plan ($249.95/month with 15 projects) or the Business plan ($499.95/month with 40 projects). Each plan includes just one user, with additional users costing $45-100/month each. The right software for SEO agencies not only automates tedious tasks but also radically changes how agencies approach their clients’ SEO. Backlinko is a popular resource created by Brian Dean, one of the top names in SEO.

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Semrush stands out because it pulls together multiple SEO functions into a single, unified dashboard. Its tools for keyword analysis help you understand which terms are worth targeting, how they perform over time, and where your site stands in relation to competitors. The database is huge and updated regularly, giving users access to up-to-date keyword and backlink metrics. For example, a keyword research tool might scan search engines to find what users are searching for and show volume, difficulty, and SERP features. A technical SEO tool might crawl your site to find broken links or missing tags.

Best SEO Tools

Google Trends is another great keyword research tool to inform your SEO strategy. Enter a topic or phrase and Google Trends will show you line graph charts depicting peaks and dips in search volume for that phrase. It will also tell you where in the world the phrase is trending, as well as related trending keywords.

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BrightLocal uses AI within its platform to simplify local SEO management for businesses with multiple locations. This next AI-powered Local SEO tool will save you a lot of time while helping you increase your search visibility in your local area. Canva is a graphic design tool that offers a complete suite of drag-and-drop tools. Alli AI actually implements the changes for you through their platform. Semrush also offers enterprise plans if you need larger limits.

• Long Tail Pro is a keyword research tool that helps you explore less competitive keywords.
• The tool identifies link building prospects (sites that might link to you) based on your competitors and target keywords.
• Upload your log files to Screaming Frog’s Log File Analyzer to confirm search engine bots, check which URLs have been crawled, and study search bot data.
• If you want advanced features, such as crawl comparisons, Google Analytics integration, and spelling and grammar checks, upgrade to the paid version for $259 per year.
• And in some cases, you may simply prefer to take care of a single avenue of SEO work manually or with the help of an individual tool.

Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. DashThis offers a specialized solution BHS Links for agencies tired of juggling multiple platforms to create client reports. Surfer SEO excels in content optimization but comes with premium pricing.