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If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.

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You can unlock even more advanced features, such as Page Optimization and Keyword Difficulty, with a MozPro subscription. With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are. The tool has recently added a feature where you can type in a competitor’s domain to get better keyword ideas. It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.

Best SEO tool for tracking links

• If a reporter uses your submission, they may credit you with a backlink.
• It’s pretty easy to spot those high-volume, low-competition keyword unicorns.
• Consider these numbers as proportionate, rather than exact; for example, a keyword with 10,000 total queries is roughly twice as popular as a keyword with 5,000.

It’s how consumers are able to find doctor’s offices, retailers, restaurants and other businesses in their region. To show up in those all-important local packs in search results, you need to make sure you fill out your NAP info in online directories. Even if you choose a powerful all-in-one SEO tool, you may find that you’re lacking a specific tool or service. In some cases, you may simply prefer a specific feature in one tool versus the one you’re currently using.

Google Analytics and Google Search Console are both world class and I consider them both required tools in day-to-day SEO operations. But I’ve come to realize that real SEO experts are only using a handful of SEO Anomaly reliable SEO solutions with accurate data. Most of these tools come with a free trial, so you can test them before making your final decision.

I share my thoughts, explain the problem, and brainstorm solutions out loud (often literally, using the voice feature). But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.