How to Improve Website SEO for Organic and AI Search

Semrush did a study that found a clear correlation between rankings and domain authority score. You can use Google’s Page Speed Insights to identify your site’s performance across mobile and desktop. The tool also offers suggestions for fixing performance issues.

To create an SEO strategy, start by identifying your goals and ideal customer profile. Then, invest some resources into researching your ideal customer. This investment is either your own time, money on SEO tools, or outsourcing the work to an agency. If your website has technical issues, it’s a big red flag to search engine algorithms.

Security & Utility Tools

SEO service providers help you increase your visibility in search engines and thereby assist you in generating more traffic for your website. Most of Manta’s services are part of whichever package you choose, so you can’t get à la carte services. You can expect link building, content creation and keyword research in the packages, but you’re limited to a specific number of tasks. Additional services from Manta include a listings management service and website development. I found it a bit surprising that Manta doesn’t offer reputation or social media management. While WebFX offers monthly SEO plans, don’t expect a one-size-fits-all approach to SEO.

So how can you use the power of search engines to grow your business? In this complete guide to SEO, you’re going to learn everything you need to know to rank higher on Google, get more traffic to your site, and improve your brand reputation. It’s no longer about simply ranking for keywords but ensuring your website aligns with the query processing mechanisms of LLMs.

Use the Internal link opportunities report in Site Audit (free)

If you’re considering this option, check out our SEO pricing guide to calculate the expenses of the most efficient services for your website. Finally, your SEO strategy must be aligned with the latest Google requirements and recommendations. Considering that they change from time to time, it’s important to keep an eye on the updates and adapt your plans accordingly.

Unless you redirect these pages to their new URLs, any backlinks pointing to the old ones will effectively point to nowhere. Fixing and reclaiming broken links is one of the most popular SEO techniques. To find these pages, plug your domain into Site Explorer, go to the Organic keywords report, and filter for keywords ranking 2–10. On the other hand, if you look at the SERP for “what is seo,” you see that our page has significantly fewer backlinks than those outranking us. For that reason, before you start trying to build more backlinks to a page, it’s worth checking whether this is likely to help. In this example, we can see the “Common keywords” we share with our competitors, as well as the specific keywords our competitors rank for, but Ahrefs doesn’t.

SEO Insights & Tips for 2025

• I mean, there’s no point in continuing with this guide without a blog ???? If you’re not sure how to set it up, here’s a handy guide by Blogging Wizard.
• Also, Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and collect information that matches search queries.
• Then export your keyword list to CSV, Excel, or the Keyword Strategy Builder.

Your first priority should be improving existing keywords with the potential to perform even better with a bit more effort. The pillar page is your hub, and it interlinks with other pages that expand on specific aspects of the main topic. The more deeply you discuss related subtopics and searcher questions, the more “complete” your content will appear to Google. So the smart approach is to prioritize these keywords when optimizing for SERP feature opportunities. Now, you’ll see all the keywords where a featured snippet exists but doesn’t belong to you. Eventually, Google SEO Anomaly will drop your rankings too if people aren’t clicking you despite holding high positions.